The image above was another street installation from last year's Fame Festival in Italy. This one had a miniature speaker and mp3 player hidden inside the cigarette box, playing sounds of coughing. We moved in to a busier area where Angelo (founder of Fame Festival) and I filmed reactions to the installation as people passed by. We would have liked to have shot more, but it was right before a big festival at the church (right behind where we placed the installation) and they kept ringing the church bells. And then the brass band started up. I think that is why every parent tries to shoo their child away - "Come on, get to church!"